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Brand Spotlights

Frock Shop carefully selects brands we feel a strong connection to. Whether it be the reason behind the company's inception, or cultural and bold reasons, we wanted to share our "why" with you.

STAUD: Playful Classics


Why we love this brand

Season after season, we are always awe-struck at the colorful, whimsical designs that the woman-owned STAUD brand showcases. Bringing a blend of elevated play to classic styles, we love the versatility each piece can bring, and we can't help but adore them all.


In 2015, Sarah ‘Staud’ Staudinger and George Augusto co-founded the LA-based lifestyle brand STAUD upon the idea that fashion shouldn’t just empower women — it should be accessible, too. At the heart of STAUD is design. Crafted at the intersection of timeless classics and perfected novelty, STAUD offers a collection to the modern woman who appreciates both.

Frock Shop is always a little partial to carrying brands that are not only crafted by women, but also bring a sense of magic, and STAUD never disappoints.

Learn more about STAUD

Shop the STAUD Collection at Frock Shop