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Brand Spotlights

Frock Shop carefully selects brands we feel a strong connection to. Whether it be the reason behind the company's inception, or cultural and bold reasons, we wanted to share our "why" with you.

Aje: Raw & Feminine

Why we love this brand

Australian brand Aje is dedicated to raw beauty, tough femininity and effortless cool - kind of like our fearless leader, and how we want you to feel wearing their pieces. Their signature style is a mix of effortless essentials and statement occasion pieces, each crafted with luxurious sensibilities. Aje is renowned for unique design details, from hand-casted hardware particular and contrast stitching to logo detailing, intricate beading and tactile finishes.

About Aje

Founded in 2008 by best friends Adrian Norris and Edwina Forest, Aje is a contemporary Australian fashion brand. Grounded in their mutual love of the arts, the like-minded pair devote each seasonal collection to their intrinsic sense of duality; balancing toughness with femininity, untamed volume with structure and signature statement pieces alongside effortless essentials.

Sitting at the heart of the design process, Aje’s hand-crafted heritage stems from an unwavering love and priority of artisanal sensibilities. Traditional techniques and craftsmanship underpin Aje’s quality of design, with hand-painted prints, natural fabrications and raw edged finishes forming the soul of each seasonal collection.