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Brand Spotlights

Frock Shop carefully selects brands we feel a strong connection to. Whether it be the reason behind the company's inception, or cultural and bold reasons, we wanted to share our "why" with you.

FARM Rio: Authentic Happiness

Why we love this brand

What began as a handful of goods at a local fashion fair booth has grown into one of Brazil’s most recognizable labels for sun-soaked dressing. FARM Rio has helped pave the way for other women in fashion, and we are so impressed at their growth and ability to create such bold silhouettes and feminine details with every design. FARM Rio’s cheerful creations are crafted with an exotic, toes-in-the-sand spirit that’s simultaneously fashion-forward and vintage-inspired.

About Farm Rio

FARM Rio is a Brazilian clothing brand that was founded in 1997 by Kátia Barros and Marcello Bastos. The brand's name reflects the vibrant spirit of Rio de Janeiro, and its designs are inspired by the carioca spirit and tropical borogodó. FARM Rio's bold, authentic designs have been popular with locals and have made the brand a leader in the Brazilian contemporary fashion scene.

FARM Rio's mission is to spread Brazil's rich cultural heritage through its designs, craftsmanship, and partnerships with traditional movements. The brand also believes that clothes can impact mood, and its messaging and imagery support optimistic, healthy living and embracing happiness.