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Brand Spotlights

Frock Shop carefully selects brands we feel a strong connection to. Whether it be the reason behind the company's inception, or cultural and bold reasons, we wanted to share our "why" with you.

ALÉMAIS: Clothing with a purpose

Why we love this brand

Frock Shop is all about the spirit of adventure, and you see that in the bold colors and patterns that ALÉMAIS encompasses. We believe in the ability to highlight beautiful clothing that preserves history, without being wasteful in how you create it.


ALÉMAIS is a brand with purpose. It is a brand of integrity. A brand striving for more responsible and sustainable practices within a changing industry. It is about creating and curating a collection that supports artisanal communities, that reduces environmental impact and treats its suppliers with honesty and respect. ALÉMAIS is concerned about the future of our world, wherever possible choosing natural, durable and organic fibres such as Hemp, Ramie, Cotton and Linen.

You'll find the eclectic mix of unique natural textiles, hand crafted embroideries and exaggerated shapes throughout the pieces we share from ALÉMAIS.



Shop the ALÉMAIS collection at